Elizabeth Lipkowitz
Chief Executive Officer & Advisor
leah@blanket.comAbout us
Insurance with a human heart.
We started Blanket because protecting your family shouldn't mean paperwork, jargon and hold music. We're Canadian, digital-first, and a little obsessed with making this feel easy.
Get covered todayMeet the team
The people behind your peace of mind.
Headquartered in Montréal and operating across Canada and the United States, Blanket's team brings deep financial-technology and insurance experience to help you protect what matters most.
Alicia Troli
Chief Operating Officer
alicia.troli@blanket.com
Cynthia Lucci
Vice President, US Life Operations
cynthia@blanket.com
Jeremie Lasry
Advisor
jeremie.lasry@blanket.comWhy families choose Blanket
Big-company trust, without the cold shoulder.
Honest, always
Plain language, transparent pricing, and we'll tell you if you don't need something. No fine-print surprises.
Genuinely affordable
Digital-first means lower overhead — and we pass the savings to you. Real coverage from just $19 a month.
Backed by the best
Underwritten by Humania Assurance and protected by Assuris, the not-for-profit that safeguards Canadian policyholders.
Real humans, here for you
Licensed Canadian advisors you can actually reach — like Leah, who our customers can't stop mentioning by name.
The fine print, in plain sight
Regulated, underwritten and protected — in Canada.
Federally regulated underwriter
Your life policy is underwritten by Humania Assurance Inc., a Canadian insurer in business for over 145 years.
Humania Assurance Inc.Government-backed protection
Eligible life policies are protected by Assuris, the not-for-profit that safeguards Canadians if an insurer fails.
Assuris protectedLicensed across Canada
Blanket is licensed by Canada's insurance regulators, including the AMF in Québec and FSRA in Ontario.
FSRA #41263M · AMF #608368Bank-grade security
Every quote and policy is protected with 256-bit SSL encryption. Your data is never sold — ever.
256-bit SSL encryptedTwo minutes from now
Let's get you covered.
See your real price in minutes and buy entirely online. If it's not for you, you've lost nothing but a few minutes.
Start my free quoteNo commitment · No credit card · No medical exam for most